Process for disclosing AI generated content

Organisations deploying AI systems should establish and maintain a documented process for the identification and disclosure of AI generated or AI manipulated content in accordance with Article 50.4 of the AI Act.

The process should define disclosure triggers, required labelling methods and responsibilities across the content lifecycle. It should differentiate between content categories, including text, audio, video and synthetic media such as deep fakes, and specify appropriate disclosure mechanisms for each.

The process should also define and justify applicable exceptions, including artistic or creative expression, human reviewed or edited content and uses permitted by law, and ensure that exception criteria are applied consistently and are auditable.