Personal Data Protection Law (Saudi Arabia)

Requirement

Article 29: Direct marketing

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1. Without prejudice to the Telecommunication and Information Technology Act or any other related laws, before Processing Personal Data for Direct Marketing purposes, the Controller shall abide by to the following:

Obtain consent from Data Subject in accordance with the provisions of Article (11) of this Regulation.
Provide a mechanism that enables the Data Subject to opt out of receiving marketing materials when desired, and ensure that the procedures for opting out of receiving such materials are easy, straightforward, and at least as easy as the procedures for giving consent to receive them.

2. When sending direct marketing materials to a Data Subject, the identity of the sending entity shall be clearly stated without any anonymisation.

3. In case the Data Subject withdraws their consent for Direct Marketing, the Controller shall immediately stop sending related marketing materials without undue delay.

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This requirement is part of the framework:

Personal Data Protection Law (Saudi Arabia)

Other requirements of the framework

Article 29: Direct marketing

Best practices

How to implement:

Article 29: Direct marketing

This policy on

Article 29: Direct marketing

provides a set concrete tasks you can complete to secure this topic. Follow these best practices to ensure compliance and strengthen your overall security posture.

1. Without prejudice to the Telecommunication and Information Technology Act or any other related laws, before Processing Personal Data for Direct Marketing purposes, the Controller shall abide by to the following:

Obtain consent from Data Subject in accordance with the provisions of Article (11) of this Regulation.
Provide a mechanism that enables the Data Subject to opt out of receiving marketing materials when desired, and ensure that the procedures for opting out of receiving such materials are easy, straightforward, and at least as easy as the procedures for giving consent to receive them.

2. When sending direct marketing materials to a Data Subject, the identity of the sending entity shall be clearly stated without any anonymisation.

3. In case the Data Subject withdraws their consent for Direct Marketing, the Controller shall immediately stop sending related marketing materials without undue delay.

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Frameworks that include requirements for this topic:

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How to improve security around this topic

In Cyberday, requirements and controls are mapped to universal tasks. A set of tasks in the same topic create a Policy, such as this one.

Here's a list of tasks that help you improve your information and cyber security related to

Article 29: Direct marketing

Task name

Priority

Task completes

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Critical

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How to comply with this requirement

In Cyberday, requirements and controls are mapped to universal tasks. Each requirement is fulfilled with one or multiple tasks.

Here's a list of tasks that help you comply with the requirement

Article 29: Direct marketing

of the framework

Personal Data Protection Law (Saudi Arabia)

Task name

Priority

Task completes

Complete these tasks to increase your compliance in this policy.

Critical

Guidelines for marketing and awareness communications

Critical

High

Normal

Low

Privacy

Informing and data subject requests

Guidelines for marketing and awareness communications

This task helps you comply with the following requirements

Article 28.1-2: Processing data for advertising or awareness purposes PDPL

Article 29: Direct marketing PDPL

Article 28.3: Controller obligations when advertising PDPL

Getting a proper consent for potential commercial utilization purposes of customer-owned data

Critical

High

Normal

Low

Privacy

Processing principles and accountability

Getting a proper consent for potential commercial utilization purposes of customer-owned data

This task helps you comply with the following requirements

A.3.2: Public cloud PII processor's commercial use ISO 27018

Article 28.1-2: Processing data for advertising or awareness purposes PDPL

Article 29: Direct marketing PDPL

Limiting marketing and advertising use of personal data processed under a contract

Critical

High

Normal

Low

Privacy

Processing principles and accountability

Limiting marketing and advertising use of personal data processed under a contract

This task helps you comply with the following requirements

A.8.2.3: Marketing and advertising use ISO 27701

Article 28.1-2: Processing data for advertising or awareness purposes PDPL

Article 29: Direct marketing PDPL

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Framework

Sets the overall compliance standard or regulation your organization needs to follow.

Requirements

Break down the framework into specific obligations that must be met.

Tasks

Concrete actions and activities your team carries out to satisfy each requirement.

Policies

Documented rules and practices that are created and maintained as a result of completing tasks.

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